# Clickstream Analysis

Clickstream analysis refers to the process of analysing the sequence of user interactions on a website or application. 

It involves tracking and examining the clicks, page views, and other actions taken by users, providing insights into user behaviour, preferences, and patterns to optimise the user experience and enhance performance.

#### Further Viewing

{% embed url="<https://www.youtube.com/watch?v=FGXFGF7QUYU>" %}

#### Further Reading

{% embed url="<https://www.macrometa.com/articles/what-is-clickstream-analysis>" %}

{% embed url="<https://www.rudderstack.com/blog/clickstream-data/>" %}


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