> For the complete documentation index, see [llms.txt](https://www.designreference.xyz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.designreference.xyz/leadership/managing-people/roles/product-and-agile.md).

# Product & Agile

#### Scrum Master

Facilitates Agile teams by ensuring that Scrum processes are followed and removing any obstacles that may block the team's progress. The Scrum Master is responsible for facilitating the Scrum process and empowering the team. Their role focuses on helping the development team perform at their best by removing any barriers they face and ensuring Scrum principles are understood and applied across the organisation.

#### Product Owner

Focuses on managing the product backlog, working closely with the development team to ensure that the highest-priority features are delivered. The Product Owner's main objective is to maximise the value the product delivers. They act as the bridge between the development team and stakeholders, ensuring the team works on the right priorities and aligning the product vision with stakeholder expectations.

{% embed url="<https://medium.com/design-bootcamp/five-ways-bad-product-owners-screw-up-scrum-teams-953e965405ea>" %}

{% embed url="<https://huryn.medium.com/product-owner-is-not-a-job-title-stop-pretending-it-is-c5682e027e3b>" %}

{% embed url="<https://david-theil.medium.com/how-to-grow-your-product-management-skills-as-a-product-owner-d4dc241f4d3f>" %}

{% embed url="<https://levelup.gitconnected.com/5-habits-of-highly-ineffective-product-owners-f3f288029be8>" %}

#### Agile Coach

Helps teams adopt and improve their use of Agile practices, ensuring that they deliver value efficiently.

{% embed url="<https://medium.com/design-bootcamp/post-agile-coaching-6970c7fa4aa7>" %}

{% embed url="<https://medium.com/@WJAgeling/5-things-agile-coaches-should-immediately-stop-doing-2c603e879665>" %}

{% embed url="<https://medium.com/@WJAgeling/agile-coaches-should-eat-their-own-dog-food-bf891502cf50>" %}

#### Product Manager

Defines the vision, strategy, and roadmap for products. They prioritise features, coordinate cross-functional teams, and ensure that the product meets both business and customer needs.

{% embed url="<https://www.atlassian.com/agile/product-management/product-manager>" %}

{% embed url="<https://ehandbook.com/the-untimely-death-of-product-management-c5813f89074a>" %}

{% embed url="<https://medium.com/@madebysheppard/whats-left-for-design-345d1d4a03c3>" %}

{% embed url="<https://ehandbook.com/everybody-hates-the-product-manager-good-5c09f4bf1eec>" %}

{% embed url="<https://jonharmer.medium.com/oh-no-airbnb-got-rid-of-product-managers-the-sky-is-falling-f12559ce9c9c>" %}

{% embed url="<https://www.interaction-design.org/literature/article/how-to-become-a-product-manager>" %}

{% embed url="<https://blackboxofpm.com/the-first-principles-of-product-management-ea0e2f2a018c>" %}

{% embed url="<https://swkhan.medium.com/product-management-is-business-management-why-does-everyone-forget-that-85f777da30e1>" %}

{% embed url="<https://medium.com/design-bootcamp/should-ux-designers-become-pms-1ca289a6c233>" %}

#### Product Analyst

Gathers and analyses data on product performance, market trends, and user feedback, offering insights that inform product decisions.

#### Business Analyst

Identifies business needs and proposes solutions, often serving as the link between business stakeholders and development teams.

#### Project Manager

Plans, executes, and closes projects. They manage timelines, budgets, and resources, ensuring that projects are delivered on time.

#### Technical Writer

Develops and maintains documentation that helps users understand complex technical systems or products.

#### Marketing Analyst

Analyses market trends, customer behaviour, and campaign performance to guide marketing strategies and product positioning.

#### Data Analyst

Collects and interprets data to provide actionable insights that help guide business decisions.


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