Zeigarnik Effect

People remember uncompleted or interrupted tasks better than completed ones.

The Zeigarnik Effect basically says that we tend to remember uncompleted or interrupted tasks better than completed ones.

It's like when you're watching a TV show, and they end it with a cliffhanger; you can't stop thinking about what happens next. This happens because our brains find it easier to remember things that are left unfinished, creating a kind of mental tension that encourages us to complete those tasks.

It's a bit like having a mental to-do list that keeps nagging at you until you finish what you started.

Further Viewing

Further Reading

Zeigarnik Effect | Laws of UXLaws of UX

Why Unfinished Tasks Haunt Us?Medium